Antonio Ibarra 

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Mayo 16

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Observatorio de las redes sociales en España

Cada vez usamos más Twitter…

Abr 24

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Abr 7

2 notas

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Mar 21

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Is Email Marketing still more effective than...

Mar 9

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Social Wars

Feb 20

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Social Innovation in Pharma →

My article in PMLive about the use of Social Media by pharma beyond Facebook and Twitter.

Feb 20

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Square, el fin de los datáfonos

Starbucks ya lo está usando en algunas tiendas de Estados Unidos…

Feb 4

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App Store Optimization Cheat Sheet

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts...

Feb 2

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Los dispositivos móviles lideran la conexión a...

Y, poco a poco, van ganando terreno en el resto de franjas horarias. También es interesante observar como el ordenador de sobremesa va desapareciendo poco a poco…

Ene 14

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Desciende el porcentaje de españoles que descargan...

The Cocktail Analysis presentó en diciembre de 2012 la sexta oleada del estudio Televidente 2.0 y ahora ha preparado una infografía que resume los resultados principales. El formato más visual de la infografía ha conseguido atraer mi atención y he descubierto datos muy interesantes como, por ejemplo, que por primera vez en España ha descendido el porcentaje de internautas que descargan o ven en...

Ene 9

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13 Digital Marketing Trends for 2013

Although this infographic focuses on Social Media Marketing, it covers wider digital marketing trends for the next year. I particularly like the 4th one: “Marketing grows enterprise wide and can no longer sustain being a department”. Happy New Year!

Dic 29

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Dic 2

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Infographic: mHealth – Healthcare mobile apps,...

Nov 28

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What is Inbound Marketing?

Inbound Marketing focuses on targeted techniques such as content creation, search marketing and social media that help potential buyers to find your business when they are ready to buy.

Nov 10

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The 10Ps of Ecommerce →

Michael Ross, Director of ecommera, proposed a framework for ecommerce based on 10Ps: Plan, Proposition, Place, Planogram, Promotion, Promise, Platform, Processes, People and Performance.

Nov 9

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The digital journey to wellness: how users select...

Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study: 84% of patients use both online and offline sources for hospital research. Search drives nearly 3x as many visitors to hospital sites compared to non-search visitors. Patients primarily...

Oct 11

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A digital month in Europe

3 in 4 Europeans visited a Retail site during June 2012. Over 62% of the European internet audience visited a Games site in the month. Social Networking was the most engaging activity, accounting for 1 in every 4 minutes spent online in June.

Sep 27

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EdgeRank: How Facebook determines what posts show...

Sep 19

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Ver

An interesting video on digital history applied to pharma

Sep 14

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Sep 8

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The Internet, 10 years ago

It gives a US-based view, but it is interesting anyway. What were you doing 10 years ago?

Ago 30

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Steve Job's interactive timeline

I was looking for a tool to build interactive timelines and found Steve Job’s in Dipity, which is a visual and easy-to-use website to create engaging timelines that can integrate video, audio, images, text, links, etc. Currently, they have in their home page a really nice timeline that is full of photos of Steve Jobs and his creations and also include videos like the speech...

Ago 28

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Save the date: 22/11/2012 "Rebooting Healthcare in... →

Ago 23

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Jul 9

27 notas

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Jun 21

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Las redes sociales en España - abril 2012

El 91% de los internautas españoles ya tiene una cuenta activa en alguna red social. Tuenti se estanca, Facebook crece despacio (normal cuando el 85% ya está ahí) y Twitter despunta.

Jun 20

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Jun 20

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Jun 14

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Popularity of ad sizes

According to a Doubleclick/Google research, the medium rectangle, leaderboard, and skyscraper comprise the vast majority (78%) of ads served in 2011. All three keep growing at a good rate. On the other hand, mobile optimized sizes experienced record growth among publishers. The 320x50 grew 186% in 2011.

Jun 5

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Our Mobile Planet

OurMobilePlanet.com is an excellent source of information about the mobile world and, specifically, the global mobile consumer. You can access the full set of data from a research commissioned by Google through a powerful chart creation tool or the direct download of full country-level data files. Our Mobile Planet is available in more than 20 languages and provides data for 40 countries through...

Jun 4

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Google Browser Size Tool

Test your website in multiple window sizes in a single shot. Vey useful for ensuring that important parts of a page’s user interface are visible by a wide audience:

Mayo 21

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El poder del crowdsourcing

Ayer asistí a una interesante conferencia de Manuel Cebrián sobre el poder del crowdsourcing y cómo el MIT (donde Cebrián es investigador del Laboratorio de Medios) utilizó internet y las redes sociales para ganar dos concursos organizados por la Agencia de Investigación de Proyectos Avanzados de Defensa (DARPA). Según la Wikipedia, crowdsourcing, que deriva del inglés crowd (masa) y sourcing...

Mayo 18

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'E-bra' tracks health stats while you run →

The system features tiny wireless nanostructured, textile sensors which collects heart rate and health stats and sends them directly to your smartphone for data-crunching.

Mayo 14

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Instagram by the numbers

It is interesting the comparison between Instagram and Kodak.

Mayo 8

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Customize your Facebook Page →

Comprehensive article on Facebook Pages by Kristi Hines on the KISSmetrics blog.

Mayo 7

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Abr 17

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Google is fostering semantic web adoption

Semantic Web enables a form to represent semantically structured knowledge. The semantic web is a vision of information that can be readily interpreted by machines, so machines can perform more of the tedious work involved in finding, combining, and acting upon information on the web. Now Google plans to provide more relevant results by “incorporating semantic search technology, the process of...

Abr 16

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Abr 15

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The colors of the web

tomorrowsocial: Thanks again to Dr4Ward for posting a great infographic created by Colourlovers showing the most powerful colors on the web. Who would have thought colors could mean so much! Original Article

Mar 31

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Social vs. Search | Both are important

Mar 31

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Mar 21

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Why Bilinguals Are Smarter →

Speaking two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive...

Mar 20

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Mar 14

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How does Google AdWords work?

Mar 10

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Feb 28

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Feb 28

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3 Design Catastrophes To Avoid & 1 Great SEO... →

Excellent article from Chris Liversidge on usability and SEO of multinational homepages. Click on the links at the bottom of the article to see funny failures from British Airways ;-)

Feb 28

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Feb 27

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Is Pinterest the Next Social Commerce Game... →

Feb 24