Google is fostering semantic web adoption
Semantic Web enables a form to represent semantically structured knowledge. The semantic web is a vision of information that can be readily interpreted by machines, so machines can perform more of the tedious work involved in finding, combining, and acting upon information on the web.
Now Google plans to provide more relevant results by “incorporating semantic search technology, the process of understanding the actual meaning of words.”
As reported on SemanticWeb.com, Webnodes AS content management system version 3.7 with schema.org support resulted in tests showing a 30 percent increase in organic search-engine traffic to websites using Microdata or similar technologies.
From a GoodRelations case study: “There is preliminary evidence that search results with respective extensions get a 30% higher click-through rate (CTR).”
As soon as Google gives more relevance to the Semantic Web, more people will realize how critical it will become to get good positions in search results. And therefore the adoption of this way of representing data will increase dramatically.
Welcome, Semantic Web!
Fuente: searchengineland.com
